Skipping commercials when watching your favorite shows? No worries, marketers found a new way to get the message to you, embedded in an episode. NBC’s 30 Rock has been doing it for over a year. Watch the video below:
Too direct for you? It is not a surprise though that NBC is getting paid for placements like this and only in this season, the show had 142 placements. The office has had 381 so far. Though times call for tough measures and with new technologies such as Tivo and DVR, consumers are not as exposed to ads as they used to be.
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