Search engines such as Google, Yahoo and MSN are just databases that provide free searched to the general public. When searching Yahoo for the nearest florist, you are not searching the web, rather you are searching Yahoo’s database. But how do florists, card dealers and any other “results” become part of a search engine database? There are basically two simple ways:
The first one is to submit your site to the search engine, where they will index your site and capture key elements code in your page and content. When someone does a search for “florist” the database then searched for websites that can be linked with the word “florist”.
The second way of becoming part of the database is to let them find you. You would have a search engine software find the site and link it to from another site back to yours. This kind of software is known as spiders, because it will “crawl” your site to see if you updated it and link it to the results of a search done at Yahoo or Google.
Then, there are the results you will see from a search. There are also two kinds of results: one is the results that appear on the very top of the page and are called “sponsored”, which means they are paid placement and are more advertisement than a result. Indeed they are linked to whatever search was done, but often are not the exact match. The second kind of result is the true result, provided by the search engine database and the closest match to whatever search was done.
